Publisher: Scheff

I. Scheff and Bros. (brothers Isadore and David Scheff) published postcards in San Francisco for a few years right after the 1906 earthquake. The firm appears in city directories from 1906 through 1909 (as "I. Scheff & Bro.", not "I. Scheff & Bros." or "J. Scheff & Bros." as on the cards below; see detailed notes). Earlier directories do not list the company or either brother, so I'm guessing they came to San Francisco around the time of the earthquake. Some cards credit "J. Scheff & Bros" (see below; possibly a third brother?). Two 1907 articles in the San Francisco Call (11/17/1907, 11/24/1907) name Isadore Scheff in relation to a police crusade against obscene postcards; the only example I've seen is here (hot stuff!). The Scheffs do not appear in the 1910 directory or in 1910 San Francisco census records, so presumably they moved away in 1909 or 1910. Scheff Catalog lists some Scheff postcards.

I. Scheff & Bros. ephemera:

A brief paragraph at describes the Scheff firm in S.F., and just below it lists "I. Scheff Engraving Co., Inc. (New York 1930s-)", probably related.

scheff_u02.png scheff_u03.png scheff_u04.png
scheff_u02_b.png scheff_u03_b.png scheff_u04_b.png

scheff_073.png scheff_075.png scheff_078.png
scheff_073_b.png scheff_075_b.png scheff_078_b.png

scheff_085.png scheff_091.png
scheff_085_b.png scheff_091_b.png

Van Ness was a posh residential street pre-quake, but many homes became stores or restaurants during the post-quake rebuilding of downtown.

scheff_088.png scheff_093.png scheff_094.png
scheff_088_b.png scheff_093_b.png scheff_094_b.png

Beautifully printed post-quake b+w Scheff postcards show neighborhood life, an uncommon subject for cards of the period.

scheff_132.png scheff_135.png scheff_159.png scheff_155.png
scheff_132_b.png scheff_135_b.png scheff_159_b.png scheff_155_b.png

Scheff's divided back color cards postdate the undivided back cards above.

scheff_110.png scheff_u01.png
scheff_110_b.png scheff_u01_b.png

Steve's SF postcard pages: