Cliff House

The first Cliff House (Cliff House #1 in the numbering I prefer) opened in 1863. It was expanded in 1874 to become Cliff House #2, purchased by Adolph Sutro in 1883. After it was destroyed by fire on Christmas Day of 1894, Sutro replaced it with the much larger Victorian Cliff House #3.

Cliff House #3 as seen from Sutro Heights.

Mitchell 55, private mailing card postmarked SF 12/03/1901.
Mitchell, multiview private mailing card dated 12/30/1901.
American Souvenir 12, multiview postmarked SF 10/18/1904.
Britton & Rey 521, postmarked SF 5/24/1905.

Cliff House #3 as seen from Ocean Beach.

Goeggel & Weidner 19, embossed; ca. 1903.
Goeggel & Weidner 55, ca. 1903.
Weidner 164, postmarked Benicia 4/12/1907.
Scheff, novelty card with foldout, ca. 1907.

More views of Cliff House #3: see pages Cliff House from Ocean Beach and Cliff House from Sutro Baths and individual cards Britton & Rey 401, Britton & Rey 497, Britton & Rey 1035, Mitchell 40, Newman V101, Rieder 626, and Souvenir Post Card 4625.

Cliff House #3 survived the 1906 earthquake and fire without major damage but burned to the ground on 9/07/1907.

Pacific Novelty, postmarked Oakland 11/18/1907, about two months after the fire.
Cardinell-Vincent 5007, written SF 9/26/1908, with a few onlookers on the beach and an inset pre-quake image.
Britton & Rey 1030, postmarked 10/11/1909, shows more onlookers on the beach, including the same woman and bicyclist shown in the preceding; I'm guessing that it's the same original image, with people added by the postcard artist.
Britton & Rey 1031, postmarked SF 11/04/1909, looking down from the Sutro Heights parapet.