The first Cliff House (Cliff House #1 in the numbering I prefer) opened in 1863. It was expanded in 1874 to become Cliff House #2, purchased by Adolph Sutro in 1883. After it was destroyed by fire on Christmas Day of 1894, Sutro replaced it with the much larger Victorian Cliff House #3.
Cliff House #3 as seen from Sutro Heights.
Cliff House #3 as seen from Ocean Beach.
More views of Cliff House #3: see pages Cliff House from Ocean Beach and Cliff House from Sutro Baths and individual cards Britton & Rey 401, Britton & Rey 497, Britton & Rey 1035, Mitchell 40, Newman V101, Rieder 626, and Souvenir Post Card 4625.
Cliff House #3 survived the 1906 earthquake and fire without major damage but burned to the ground on 9/07/1907.
Cliff House #4 opened on the same site in 1909.
Not shown: Pacific Novelty 231, Pacific Novelty 341.
Steve's SF postcard pages: